Fan painting at the Super Bowl Experience and NFL Draft

30-Foot Fan Mural at the Super Bowl Experience and NFL Draft

In partnership with Bespoke Sports & Entertainment, Paintable Pictures turned a scene from Novartis’s prostate cancer awareness campaign into a 30-foot interactive fan mural.

Crowded Novartis Relax Your Tight End booth with fans, relaxation pods, and a collaborative paint-by-number mural — Event Marketer captured the mural inside the Novartis event area at the Super Bowl LX Experience.Photo: Juanita Chavarro Arias for Event Marketer

Mural: 30 foot wall mural
Events: 2026 Super Bowl Experience + 2026 NFL Draft

Independent coverage

Event Marketer coverage

Novartis named among the top 12 Super Bowl LX Experience activations.

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Novartis + NFL partnership

The San Francisco pop-up included the painting experience, relaxation pods, and calming music.

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Relax Your Tight End event team member beside the Novartis paint-by-number mural activation

Close-up of fans painting numbered sections of the Novartis paint-by-number mural

Super Bowl NFL Draft Healthcare Sports marketing Fan event Adhesive mural

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