Five-city fan event
Five 8-Foot Murals for Ed Sheeran's Five-City Album Pop-Up
Working in partnership with SLAACK Productions for American Express and Atlantic Records, Paintable Pictures supplied five 8-foot paint-by-number murals to five U.S. cities for five pop-up events.
- Cities
- New York, Los Angeles, Dallas, Boston + Chicago
- Event attendance
- 9,000+ fans
Why the pop-up mattered
“The pop-up experience provided a unique outlet for Ed to share this deeply personal album with his fans, and it allowed him to reconnect with his fan base in the States just as he kicked off his stadium tour.”
Bringing the album to life
“It’s always been important to me that I share my music with the world in a meaningful way. Thanks to American Express, we are bringing ‘—’ to life with exclusive merch and immersive rooms.”
Event coverage
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