Nationwide World Cup Airport Activation
36 World Cup-themed paint-by-number murals delivered across the United States and Canada
In partnership with SSP America and Market Team, Paintable Pictures produced 36 city-specific paint-by-number murals for airports across the United States and Canada to welcome and engage travelers during the World Cup.
- Project
- 36 paint-by-number murals
- Footprint
- Airports in San Francisco, Oakland, Atlanta, Toronto, Boston, New York, New Jersey, Houston, Dallas, and Seattle
The rollout
Large-scale repeatable activation.
The project
SSP America and Market Team planned World Cup activations across 12 airports, which included interactive paint-by-number murals tailored for each city, spanning multiple weeks as the World Cup tournament progressed.
Making it happen
- 01 Produced 12 different mural designs local to each city that included sponsorships from Michelob Ultra and Casamigos.
- 02 Assembled 5-foot and 10-foot paint-by-number mural packages tailored for each airport location, including numbered paints, brushes, easels, and setup supplies.
- 03 Managed shipping and logistics end-to-end.
FIFA World Cup Hospitality Multi-city Michelob Ultra Casamigos International shipping
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Let’s create something your guests can be part of.
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